At Home Genius Exteriors, we’re transforming the home improvement industry with state-of-the-art technology, top-tier customer service, and an unwavering commitment to quality. Our services—roofing, siding, windows, exterior doors, and gutters—provide homeowners with safety, comfort, and pride. We believe in trust, integrity, and building long-term customer relationships.
Position Overview:
Are you a master at juggling multiple programs and deadlines with precision? Do you have a flair for creativity and a talent for crafting compelling marketing messages? Are you passionate about understanding what drives our customers and finding innovative ways to connect with them? Do you thrive in a team-oriented, fast-growing organization? Home Genius Exteriors seeks an energetic and imaginative Print Marketing Manager to boost our brand and drive customer engagement through traditional channels like print, and direct mail.
In this role, you'll develop and execute content strategies that align with our core values, manage impactful campaigns, oversee creative production, and maintain an organized archive of marketing materials. Reporting directly to the Director of Offline Marketing, you will play a key role in amplifying our presence in traditional media and building lasting trust with our audience.
Key Responsibilities:
Advertising Campaign Administration: Oversee active campaigns, coordinate multiple deadlines, and manage creative variations across different markets while ensuring strict adherence to brand guidelines.
Vendor Relationship Management: Act as the regular point of contact for select marketing vendors, aligning on creative strategies, driving marketing initiatives, and conveying vendor insights and recommendations to internal leadership.
Collaborative Creative Strategy: Work closely with internal teams—marketing, sales, and customer service—to develop and execute tactical marketing strategies that resonate with key marketing channels.
Creative Content Development: Craft compelling content, including headlines and taglines, that effectively capture the voice of the customer and engage key audience segments.
Brand Consistency: Maintain a unified brand voice across all platforms, ensuring that content reflects Home Genius Exteriors’ values of trust and quality.
Campaign Performance Analysis: Assist in compiling monthly reports to evaluate campaign performance, providing actionable insights and making necessary adjustments to optimize results.
Industry Awareness: Stay current with advertising trends, platform updates, and industry best practices to ensure a competitive edge in the marketplace.
Qualifications:
● Experience: 2-4 years of experience in marketing or advertising, focusing on campaign management and creative content development.
● Creative Content Skills: Expertise in content development related to headlines and script writing.
● Media Placement: Experienced in purchasing and managing print campaigns, with expertise in circulation analysis, deadline coordination, and publication requirements.
● Customer Focus: Strong understanding of customer engagement and relationship- building through traditional media.
● Analytical Skills: Analyzing data and analytics to optimize strategy and performance.
● Communication Skills: Excellent written and verbal communication skills, capable of crafting compelling messages for homeowners.
● Adaptability: Ability to juggle multiple tasks and adjust to shifting priorities in a fast- paced environment.
Schedule & Benefits:
● Schedule:
○ Full-Time
○ On-Site/Hybrid – Hudson Ohio
● Benefits:
○ Health Insurance
○ Dental Insurance
○ Vision Insurance
● Compensation:
○ Base: $75,000 / annual salary
○ Bonus: 10% performance bonus
Why Home Genius Exteriors?
Be part of a forward-thinking, tech-driven company that is redefining the home improvement industry. Join a collaborative team that values growth, innovation, and delivering high-quality solutions to homeowners across the nation.